Test Bank for Principles of Marketing, Ninth Canadian Edition, 9/E 9th Edition


ISBN-10: 0133257835
ISBN-13: 9780133257830

Principles of Marketing has been recognized as the gold standard of Marketing texts due to it’s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

Categories: ,