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Test Bank for Global Marketing 7th Edition by Keegan
- Title: Test Bank for Global Marketing 7th Edition by Keegan
- Edition: 7th Edition
- ISBN-10: 0132719150
- ISBN-13: 978-0132719155
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.